Feed The Meter - Feed The Kids

The 15th Annual Feed the Meter campaign returns in support of the Learning Foundation and the Food for Learning program for the month of December in Belleville, Trenton and Picton!


DATE: December 1 – 31, 2023

LOCATION: Belleville, Trenton, Picton ON

A holiday tradition in Belleville, Trenton and Picton returns for the month of December – FEED THE METER! Celebrating its 15th year, will continue to raise funds in support of Food for Learning programs in Hastings and Prince Edward counties.

When parking downtown this holiday season, please give generously to help feed students’ potential.  All funds collected in downtown parking meters during the month of December 2023 will support Food for Learning’s breakfast, snack, and lunch programs in area schools.

Feed the Meter Launches on Giving Tuesday – Tuesday, November 28, 2023 with Road Tolls happening in Trenton and Picton.

  • Trenton Location is at Front and Dixon intersection at the base of the North Bridge.
  • Picton Location is at Main and Talbot the intersection by the LCBO.

Food for Learning Fast Facts

  • An average of over 7,000 students participates in the Food for Learning program each day in our communities.
  • Last year, over 4 Million meals and snacks were served to students through the Food for Learning program
  • Each week, Food for Learning spends an average of $20,000 on groceries locally.



  • Through parking meters in downtown Belleville
  • Quinte Mall – Donations can be made at Guest Services

Prince Edward County:

  • Through parking meters in downtown Picton
  • Through the Passport Parking App

Quinte West:

  • Trenton Downtown Business Improvement Association at 6 Dundas St. W
  • Quinte West Chamber of Commerce at 97 Front St.
  • Many downtown businesses will have donation boxes.


By Calling 613-966-1170

Children and youth in our community continue to experience hunger for a wide variety of reasons.  We know that when students participate in a Food for Learning program, they are engaged in their learning, experience a sense of belonging at school, and develop lifelong healthy eating habits.  Food for Learning can help improve the lives of students by providing food at school.

When describing the impact of the Food for Learning program at their own school, a Program Coordinator shared, “Students don’t always come to school with lunches and snacks. Teachers have reported that students are more focused and alert once they have had nutritious food from this program. The nutrition program has benefited the students in their eating habits and has provided a variety of foods that students have asked for at home. The program sends home recipes for those requesting them as well.”

It is through the support of generous donors, volunteers and school staff that Student Nutrition Programs have such a positive impact on students; thank you to all who help us continue to support Food for Learning.

The Feed the Meter campaign is supported through the generous contributions from campaign sponsors;  Starboard Cares (Cool 100 & Hits 95.5 & InQuinte), Quinte Broadcasting (Mix97, Rock107, CJBQ & QuinteNews).

We also wish to recognize the GOLD sponsors of Feed the Meter 2023:

Belleville:  Adecco, Fresh Co Belleville, Vision Transportation, Wilkinson & Company LLP, Hastings Federation of Agriculture, Kellogg’s, Whitley Insurance & Financial Services, Southeastern Ontario Spay Neuter Clinic

Trenton: Trenton:  Southeastern Ontario Spay Neuter Clinic, Findlay Food, Tomasso’s Italian Grille, Whitley Insurance & Financial Services , Wilkinson & Company LLP, Kellogg’s

Prince Edward County: Kellogg’s, Wilkinson & Company LLP, Southeastern Ontario Spay Neuter Clinic

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